9 Steps for effective email marketing
9 Steps for effective email marketing 1. Know your goals Before you start, plan your email marketing strategy. Email marketing helps you to stay focused and motivated. Identify what the main aim of your email campaign is. If you haven’t the objective of your campaign you cannot proceed the next step. This may include, Welcoming new customers Build a relationship with them Increase your brand’s visibility Build customer loyalty Launch a new product Promote a specific product Generate conversions or sales Increase website traffic Increase profitability 2. Select an email marketing service provider Email marketing service provider helps you to create more successful email marketing campaigns. There are a huge range of email marketing tools out there. Important thing is to choose one that fits your aim and your budget. Look for free trials so you can review the product before buying it. Email marketing service provider will help you to schedule transactional emails, respond quickly to customers, create and deliver promotional emails. Some of the most popular email marketing service providers are: Active Campaign Constant Contact AWeber GetResponse MailChimp 3. Segment your audience You need to decide who you are going to contact. To make your email content relevant, you need to identify your target audience. Segment your email list for better targeting. You will be able to segment it based on your audience on the basis of their behaviours and their needs. Once your contact lists are in order, you can easily set up your campaigns to go out with optimal results. This will help you to design an email that will engage them and encourage them to respond. If you are not segment your email contacts you will get low click and low response rate only. Some common fields to segment your list by, Location – location segmentation is a common strategy when a target audience has different preferences based on their location. Demographics – Demographics explain who your buyer is. These data relevant to your product or service. This may include gender, age, education, employment, income level etc. Psychographics – Psychographics explains why your customer buys and what your user prefers. This refers to ‘personality and emotions’ based on behaviour, including attitudes, lifestyle, hobbies and personality. 4. Design your email A marketing email should be designed to turn the readers to take an action. Email design is a technical art. Attractive design can go a long way to driving conversions. You will need to create attractive design that get attention and encourage people to sign up. Some important practices to consider when designing email template is, Ideal email width should be 500 to 600 pixels Your layout is backbone of your design. Vertical layout over horizontal is preferable. Links will be in blue font. Use short sentence and paragraphs Text and images should used in right proportion Minimize the use of images Make it easy to unsubscribe. Don’t hide that button. A little white space is a powerful visual tool. Use dividing line also. Animation- Movement attracts attention. In footer provide complete contact details. Make it easy to share your email via social sharing links. 5. Create a great content Great content is one of the important elements in email campaign. Your content gives your readers a reason to absorb what you have to say. Create email that benefits your readers and your business. You don’t need to write a brief story. A poll, survey, GIF and video will help you to keep readers more engaged. Tips for effective email copy, Don’t limit your email communications to sales push. Share content which is valuable to your subscribers Encourages them to interact with your products or services Take the time to thank your audience Offer valuable coupons and discounts to your readers. Make your call-to-action links and buttons clear and easy to find Don’t use difficult words Breakups your copy with subheads and bulleted lists. This will help subscribers to easily read it. Make your content by using font colors, sizes, and bold tags. They attract you subscribers visually. Make sure to use readable fonts. Your company’s logo and images include in your newsletter Personalize email copy performs better than general email copy (mention your customer’s name) Keep your subject line related to your copy. If you are making an offer, be sure to showcase the benefits rather than the features. Making your content targeted to seasonal elements. That is the great way to make the email content more relevant. Check your copy for grammar and spelling. Avoid the use of Spam words like free, urgent, call now, opportunity, prizes etc. Don’t clutter your promotional emails and landing pages with multiple messages for users. Optimize your content for mobile friendly. 6. Create a great landing page Landing pages are web pages that readers come at after clicking a link which is in email. Your campaign success is based on the number of people taking the next step you desire. You may consider following things to create a great landing page, Your page needs to be load quickly. Have a great headline. Create dedicated landing page rather than your website homepage. Each landing page should have a single goal. Make sure that the headline in landing page is similar in the email. The email and the landing page should have a similar look which means same font, same color and design. Keep the text simple Don’t use too many images. The user may distract from the ultimate goal of the page. Explain benefits and provide testimonial Use white space on the page will focus your reader’s attention and draw them immediately into the action. Create call to action button in different color Be sure your landing page forms are short and simple such as signup forms. Use vertical or horizontal line to separate your signup form from the rest of the page. 7. Plan your topics and send schedule Send emails on scheduled basis that will bring trust among your readers and your relationship gets strong with them that will
What is Email Marketing?
Do we really know… What is Email marketing and how does it works? Email marketing simply known as the promotion of product or service through sending commercial messages to the targeting people via email. Every email sent to a potential or current customer could be considered as email marketing. Email marketing is also known as direct mail marketing. It is one of the segments of internet marketing. Email marketing is a popular way for businesses to reach customers. It is one of the fastest, cheapest and easiest way for marketers to connect with customers. It usually involves using email to send advertisements, request business and donations. The purpose of email marketing is enhancing the relationship of a merchant with customers, convincing current customers to purchase something immediately, capturing new customers and to encourage customer loyalty. It is meant to build trust and brand awareness. In this article we know about what email marketing really is, why companies should use it. Types of effective marketing emails Transactional emails Email news letters Transactional emails Transactional email is an automatic email. Transactional emails may also called triggered emails. They are triggered by user interaction, they are sent to one person, rather than to many people. For example, when a customer buys a product or makes a reservation, emails are sent out to confirm that transaction. Transactional emails are an opportunity to introduce or extend the email relationship with customers. These emails include Welcome emails Account creation emails Password reset emails Order confirmation emails Thank you emails Order status emails Reorder emails Purchase Receipt emails Account balance updates Review request emails Email news letters The email newsletter is one of the most effective type of email marketing. An email newsletter is a message that is sent out to customers on a regular interval. It may be sent daily, weekly, monthly or annually. Newsletter emails inform customers of current promotions, sales, and the newest offering. Newsletters usually don’t have explicit sales messages. It informs users about your products, it tells them what you have been up to and it helps you build a unique relationship with them. It Create viral awareness of your company, product, or brand. It Drive page views to your website Types of content in an email newsletters are Articles about your industry Letter from the CEO or other executive Product testimonials Success stories or customer spotlights Educational articles Links to useful sections of your website Question and answer columns Special offers or coupons Opinion columns from experts Tips and advice columns Product reviews and announcements of new products Upcoming events calendars Contest announcements Featured quotes Surveys, polls, and feedback For more details on email marketing and its strategies keep reading here. Enquiry Now- Send email on zealwebtech@gmail.com Your name Your email Mobile Number